FADINGTRUTH - Great quotes! However, the society could still say that they have never had a policy of targeting the bereaved. . .. it was individuals who chose to do so. They merely reported such activity in the pages of their publications.
Not unlike when people sold their homes to pioneer before 1975: at the time, the experiences of such ones were published to encourage others to do so.
After the failed prophecy, the society says it never said to do such a thing; individuals foolishly did that on their own.